How can you promote wine scores?

Wine scores are an amazing way to promote your wines, but you can no longer assume that just getting a score of 90 or higher from a prestigious wine critic is going to be sufficient to move a wine bottle. So you will have to get a bit innovative in how you promote your wine scores.

 

Here are some ideas that can truly assist you enhance your wine scores. 


  

Discuss your wine on the wine blog


If your winery has a wine blog this is an ideal way for you to get the word out about our new high scoring wine. The best posts, obviously, will be able to bring out some of the narrative and story of the wine. For instance, if your wine happens to be the first biodynamic you have created, that may be an interesting angle to promote your new wine.

 

Promote your wine on the social media


The actual action is happening on the social media, specifically Twitter, Facebook, and Instagram. You have to be able to crate various types of content for each of these social platforms. When you do, you can truly drive word of mouth buzz about your wine or know about wine review.

 

Host wine tasting events to promote your new award winning wine


The simplest place to host a tasting is at your winery. Who doesn’t want to meet the winemaker behind an award winning wine? Nonetheless, don’t neglect the opportunity to host in-store tastings as a way of promoting your new wine score.

 

As you can see, there are many platforms, methods and channels to promote your wine scores. It may take some trial and error to find out what works best for you, but ultimately you will see how strong word of mouth buzz can be in getting the word out about your new wine score through wine tasting.

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